Fragrance: And Ode to Oud

Fragrance: And Ode to Oud

The fragrance you choose to wear is personal, an expression of who you are. The scent of oud is exactly that – something special, magical and unique

Hailing from the Southeast Asian Agar (Aquaria) tree, oud is produced when the heartwood of the tree becomes infected with mould or fungus and subsequently tries to heal itself by producing a heavily scented resin.

The process
The oil is extracted via the distillation of the resin-saturated wood. Only the agarwood from the oldest trees is truly suitable to produce oil. Wild agarwood trees in untouched areas are extremely rare, and the timber is said to be the most expensive in the world. This explains why just a drop of pure oud oil will typically cost you an arm and a leg – pure oil can easily cost tens of thousands of dollars per kilogram if it is of high quality.

The scent development
This is primarily affected by the wood used and whether the infection was cultivated or the process occurred naturally. The fragrance of oud can vary considerably, with some variants being quite woody, musky or even balsamic. Other variants translate as smoky or a warm sweetness.

Wearing the scent
The concentration is significantly higher than eau de toilette, and this, combined with the depth and richness of fragrance make for a potent cocktail. We suggest two conservative sprays on your neck. If you need more time to become accustomed to the scent, spray it once on your chest before dressing. This will dilute the potency and allow you to wear it while your nose adjusts.

When to wear it
Some ouds are lighter and more citrusy than others, making them acceptable daytime options. However, the fragrance truly comes alive on cold winter evenings.

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